Advance Your Mission & Reach New Heights with Canopy Strategic Partners
We’re Canopy—a full-service planning and consulting firm dedicated to helping mission-driven organizations, including zoos, aquariums, botanical gardens, conservation organizations, and other public green spaces, create a better future for the planet.
We are champions of leaders, community builders, and collaborative experts.
What We Do
Planning
Strategic Planning and Integrated Planning
We help you imagine the future and create plans for growth. We are partners in laying the foundation for your success: bringing together new voices, uncovering innovative ideas and solutions, and delivering actionable insights to take your organization to new heights.
Economics
Business Planning, Feasibility Study, Market Analysis, Economic Impact Research
We work to balance your mission with your margin. By leveraging proprietary industry data, we develop comprehensive financial models, feasibility studies, and expert operational and market analyses to provide you with the data and direction you need to achieve sustainable, long-term growth.
Leadership
Organizational & Culture Assessments, Interim Staffing
We are expert advisors and compassionate mentors, offering virtual and on-site services to help strengthen your organizational structure, processes, and team dynamics. We are passionate about ensuring that established and emerging leaders alike have the tools and resources to flourish.
Executive Search
We find the ideal leadership fit for your team, your vision, and your path forward. With an unparalleled knowledge of the field and unique insights into the demands of cultural institutions, we have the right expertise and network to place the person best poised for success.
Insights
In the Company of Great, and Graceful, Leaders
On kindness, risk-taking, and blending business with passion: With a foreword by Peggy Sloan, Jackie Ogden reflects on her leadership journey and shares her advice to rising women leaders in the zoo and aquarium field.
On Origin Stories and the Value of Mentorship: An Update on Canopy’s Animal Health Research Project
Canopy and Dr. Lauren Howard have undertaken a study to understand the factors driving trends in the animal health professional workforce and how our industry can respond. Over the past several weeks, Dr. Howard has conducted over 60 interviews with current and former zoo veterinarians, directors, and industry leaders to gain a wide range of perspectives. What did 80% of interviewees say was a major factor in determining their career path? Read on for some initial findings.
AMLAZ Spotlight: Meet Leia Simelton
Meet Leia Simelton: Manager of Learning at the Birmingham Zoo and a participant in the 2026 Advancing Minority Leadership in Aquariums & Zoos Program. We chatted about her career journey, the value of good communication, and the leadership skills and systems she’s building for the future.
Case Study
The Central Florida Zoo and Botanical Gardens new CEO desired to conduct an integrated planning process to build on the organization’s 100 year history of success. Despite two damaging hurricanes interrupting the project, we’re pleased to say we delivered a bold vision plus financial sustainability for the Zoo and Gardens, its team, and community.
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